The $100,000 electric truck market is here. A guide to pickups from Tesla, GM, Rivian and Ford

financial savvyy

The electric vehicle (EV) revolution has reached the heart of the American automotive market—pickup trucks. Once a segment dominated by gas-guzzling behemoths, the rise of electric trucks is transforming the landscape, and $100,000 electric pickups are becoming increasingly common. These electric trucks are packed with power, advanced technology, and luxury features, pushing them into a price range that just a few years ago might have seemed unthinkable. Here's a breakdown of the major contenders in this new frontier: Tesla, General Motors (GM), Rivian, and Ford.

1. Tesla Cybertruck: The Futuristic Beast

Starting Price: $50,000-$70,000 (base) | Premium models up to $100,000+

Tesla's Cybertruck has been a hot topic since its unveiling in 2019. Its polarizing design—sharp angles, stainless steel exoskeleton, and futuristic appeal—has captured the imagination of many.

Tesla offers three variants of the Cybertruck, with price tags quickly escalating depending on the battery range and performance options. While the base version starts below the $50,000 mark, higher-end versions—equipped with tri-motor all-wheel drive, a range exceeding 500 miles, and 0-60 mph in under 3 seconds—can push prices toward and beyond the $100,000 threshold.

The Cybertruck also boasts incredible features like:

  • Adaptive air suspension for a smooth ride.
  • Bullet-resistant glass and armored body panels.
  • Towing capacity of over 14,000 pounds, rivaling traditional heavy-duty trucks.
  • Tesla’s Autopilot and Full Self-Driving technology as optional features.

For those looking for a futuristic, luxury truck with massive off-road capability, the high-end Cybertruck certainly fits the bill.

2. GM Hummer EV: The Rebirth of a Legend

Starting Price: $80,000+ (base) | Premium models up to $110,000

GMC’s Hummer EV marks the resurrection of the iconic Hummer brand, now reimagined as a fully electric powerhouse. This truck is designed to offer extreme off-road capability while maintaining the rugged appeal that Hummer fans expect.

The top-tier Hummer EV Edition 1, which sold out within minutes of its announcement, has a price tag that crosses the $100,000 mark. This monster of an electric truck packs three electric motors producing up to 1,000 horsepower, enabling it to accelerate from 0-60 mph in an astounding 3 seconds.

Notable features include:

  • CrabWalk mode, allowing the truck to drive diagonally using rear-wheel steering for better maneuverability.
  • Extract Mode, which can raise the suspension by 6 inches for extreme off-road conditions.
  • Infinity roof with removable panels, giving a convertible feel to the truck.
  • Massive 329-mile range and DC fast-charging capability for 100 miles in 10 minutes.

The Hummer EV stands out for its brute force, rugged design, and off-road prowess. It’s an electric super truck aimed at those who want both luxury and ruggedness.

3. Rivian R1T: The Adventure Seeker's Dream

Starting Price: $73,000 (base) | Premium models up to $100,000+

Rivian, a newcomer to the electric vehicle market, has gained significant attention with its R1T electric truck. Focused on adventure and outdoor enthusiasts, Rivian aims to blend utility, luxury, and sustainability in a package that’s ready for anything.

The R1T's higher-end configurations push the price north of $100,000 when adding options like the larger battery pack (delivering over 400 miles of range) and additional accessories.

Key features of the Rivian R1T include:

  • Quad-motor all-wheel drive, offering superior traction and torque control on any terrain.
  • 11,000-pound towing capacity, putting it on par with conventional trucks.
  • Tank Turn capability, where the vehicle spins in place like a tank for extreme off-road agility.
  • Adventure Gear options, including a built-in camp kitchen that slides out from the truck bed.

The Rivian R1T has quickly gained a reputation as an electric truck for the adventurous spirit, offering both premium features and rugged capabilities designed for the road less traveled.

4. Ford F-150 Lightning: The Classic Reinvented

Starting Price: $49,995 (base) | Premium models up to $90,000-$100,000

Ford, the long-standing king of the pickup truck market, made waves with the release of the F-150 Lightning. Building on the massive success of the gas-powered F-150, the Lightning brings Ford’s most popular model into the electric age without losing the features that made it famous.

The base model starts at a competitive price, but high-end versions—such as the Platinum trim with extended range—can push the price closer to $100,000. The top-tier models come equipped with dual motors, all-wheel drive, and a range of up to 320 miles, making the Lightning both powerful and practical.

Standout features include:

  • Intelligent Backup Power, which allows the truck to power a home for up to three days during an outage.
  • Onboard scales to measure payload weight and adjust driving performance accordingly.
  • BlueCruise, Ford’s hands-free highway driving system.
  • 10,000-pound towing capacity, ensuring the Lightning can handle tough jobs.

Ford’s approach with the F-150 Lightning balances the need for modern electric technology with the durability and reliability that the F-Series trucks are known for.

The Road Ahead for Electric Trucks

The $100,000 electric truck market is here, and it's redefining what a pickup truck can be. Whether you’re looking for something futuristic like the Tesla Cybertruck, rugged like the Hummer EV, adventure-ready like the Rivian R1T, or a blend of innovation and tradition like the Ford F-150 Lightning, there’s an electric truck to suit every need and lifestyle.

With increased competition and rapid advancements in battery technology, we can expect more innovations in this space. As the demand for electric trucks grows, these early high-end models will likely be joined by more affordable options, allowing even more drivers to experience the benefits of electrification. But for now, the $100,000 electric truck market offers the ultimate in luxury, performance, and cutting-edge technology for those ready to make the switch.

Electric trucks are no longer a distant vision—they're here, and they're ready to change the future of transportation.

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